Getting drunk on coffee, brainstorming like crazy, coming up with a 100 ideas, rejecting many to come up with that kickass campaign – that’s just a trailer. Agency life is a mix of whole lot of method and madness. It involves crazy deadlines, managing client’s expectations, staying abreast with latest developments and at all times keeping those creative juices flowing. There are highs and there are lows. But nothing can beat the joy of creating something you are proud of. Here’s a glimpse of what goes on behind the scenes at Leading Lines.
1.When you tell the designer, “Client ne changes maange hai“.
(The client has asked for changes)